Returns The concept behind Investment and Portfolio Management is a simple yet powerful one: the investors aim to maximize the returns for a given level of risk. Investment and Portfolio Management (IPM) is an organized approach to investing and managing an investor\’s portfolio, designed to optimize returns for a given level of risk while minimizing potential losses. IPM involves identifying and monitoring the asset classes, securities and individual investments that constitute the portfolio. This involves research of market and industry conditions, valuation of specific securities, and a realistic assessment of risk/return tradeoffs. Once the investments are identified, the overall portfolio must be monitored regularly and adjusted whenever necessary to reflect revised objectives and changing market conditions. Careful portfolio review and rebalancing are key strategies in Investment and Portfolio Management. Rebalancing is necessary to ensure that the desired balance between different asset classes is maintained